Revisiting the Art of Work.. GTD

I've been a productivity geek for years. I own (and use) a label maker, I have a shelf full of books on the subject and my iPhone has more podcasts, apps and ebooks on productivity than I care to admit. But there is one resource I come back to again and again. The youtube video of David Allen speaking at Google. I wouldn't say it's the most inspiring talk ever but there are some real gems that reveal themselves to you especially after you've been doing GTD for a few years. I think his control / perspective matrix is genius. The big insight for me is too much control can put you out of control. The first time I read his book, Getting Things Done, I watched this video and thought I understood his point. It wasn't until about a year later that I realized I was missing something. I began to notice that I really dreaded doing the weekly reviews, they were time consuming and left me feeling more stressed.  Too much control put me out of control. What I needed was a healthy does of perspective.

Enjoy the video!

The control / perspective portion starts at 24 min.

David Allen speaks on GTD and the two keys to sustaining a healthy life and work style.


Grrrrr...Google Adwords

I have a love hate relationship with Google Adwords. I love the magic of keywords and ads and how traffic is directed to our stashcord site. Good stuff! Getting a small pretty picture of our product to appear next to our ad on the other hand, is quite the arduous task. The upside (I guess) is we're a little more familiar with Google Merchant Center, the difference between product listings and product extensions, sitelink extensions and data feeds and the corresponding attributes. What were we trying to do again? Oh yeah, pretty little picture next to ad....